About Us — Jeevan Safety Matches
Established in 1979 by Mr. M. Subburam, Jeevan Safety Matches carries a legacy of quality, trust and dedication.
Today, under the leadership of his son, Mr. S. Hariharan, the company continues its journey with the same commitment to excellence, achieving wholesale sales and production of approximately 50,000+ Bundles.
Jeevan Safety Matches has established a strong presence in the wholesale market, serving dealers and distributors with reliability and achieving wholesale sales of approximately 50,000+ Bundles.
By Mr. M. Subburam in Srivilliputhur.
50K+ wholesale bundles.
Veenus Match Works largest unit.
Omni bus passenger fleet.
Reliable wholesale supply.
Founding Vision & Executive Leadership
Carrying forward four decades of proven safety match manufacturing integrity, from visionary inception in 1979 to multi-unit industrial operations today.
Mr. M. Subburam
Established 1979 • Regd. No. 3481060
Srivilliputhur, Tamil Nadu
“Established Jeevan Safety Matches (Regd. No.: 3481060) in 1979 in Srivilliputhur. Instilled the foundational standard that the quality of even a single matchstick reflects the honor and reputation of the brand.”
Mr. S. Hariharan
Son of Mr. M. Subburam
Executive Operations & Plant Infrastructure
Guiding the company through ongoing technological modernization, high-speed automated machinery expansion across all 3 sister units, and nationwide wholesale distribution.
Supported by Three Sister Concerns
Our manufacturing strength is supported by three sister concerns: Veenus Match Works, United Match Industries, and The Cauveri Matches. Among these, Veenus Match Works is our largest manufacturing unit. All three manufacturing units are equipped with advanced high-speed machinery and modern industrial infrastructure.
Veenus Match Works
Our Largest Manufacturing Unit • Srivilliputhur
Central flagship production facility handling high-speed splint-framing, automated match-head chemical dipping, continuous drying systems, and master wholesale bundling.
United Match Industries
Sister Concern • Srivilliputhur
Dedicated unit operating high-precision duplex matchbox-making machinery, vibration splint-sorting sieves, and high-velocity automated box filling lines.
The Cauveri Matches
Sister Concern • Srivilliputhur
Specialized finishing plant with advanced quality-inspection systems, multi-color trademark printing, cellophane unit wrapping, and master carton-packing machinery.
Equipped with Advanced High-Speed Machinery
All three manufacturing units are equipped with advanced high-speed machinery and modern industrial infrastructure, including splint-making machines, splint-sorting machines, match-frame machines, match-head dipping machines, industrial drying systems, matchbox-making machines, automated matchbox-filling machines, printing and labelling machines, quality-inspection systems, and carton-packing machinery. These facilities support large-scale manufacturing, efficient production processes and consistent product quality:
Splint-Making Machines
Precision wood veneer peeling and uniform carbonized splint processing.
Splint-Sorting Machines
High-speed automated grading to separate uniform, unblemished sticks.
Match-Frame Machines
Continuous mechanical framing for systematic multi-splint alignment.
Match-Head Dipping Machines
Controlled chemical head formulation and spark-free composition dipping.
Industrial Drying Systems
Moisture-evaporating ventilation tunnels for consistent humidity resistance.
Matchbox-Making Machines
Automated duplex paperboard folding, creasing, and tray forming.
Automated Matchbox-Filling Machines
High-speed optical stick counting and smooth tray insertion.
Printing & Labelling Machines
Precision multi-color offset presses for registered trademark artworks.
Quality-Inspection Systems
Rigorous batch testing for single-strike reliability and zero afterglow.
Carton-Packing Machinery
Airtight 10-box cellophane banding and 1,000-box master bale compression.
Quality is Our Identity & Promise
At Jeevan Safety Matches, we believe that the quality of even a single matchstick reflects the reputation of our brand. With decades of experience and a strong commitment to consistency, we strive to maintain the trust of our customers across every wholesale market and retail counter.
Matchbox Products Catalogue
Explore our flagship registered safety matches including JEEVAN (₹1.00 & ₹2.00) and TEHLA Handcart brand, packed in retail bundles and wholesale cartons.
Factory Manufacturing Photos
View authentic photographs of our 3 manufacturing plants, production decks, drying tunnels, chemical dipping lines, and packaging bays in Srivilliputhur.
Expanding Beyond Matches — Sri Cauveri Travels
Expanding beyond the matches industry under the leadership of Mr. S. Hariharan, we entered the omni bus transportation sector under the name Sri Cauveri Travels, which currently operates an active fleet of more than 10 omni buses. Through our commitment to quality, advanced infrastructure, and continuous expansion into new industries, we remain dedicated to building a strong legacy for the future.
Sri Cauveri Travels
Sister Division of Jeevan Safety Matches • Est. 2026
Well-maintained, reliable passenger omni buses operating across key intercity routes.
Spearheaded by Mr. S. Hariharan, continuing our family legacy of trust and operational excellence.
Translating the same dedication to quality from safety matches manufacturing into passenger travel.
Building a Strong Legacy for the Future
Through our commitment to quality, advanced manufacturing infrastructure and continuous dedication to excellence, we remain dedicated to building a strong legacy for the future.